Ski and Snowboard Business instructor teaches video editting in a Mac lab on the Steamboat Springs campus..

Ski and Snowboard Business Faculty

Your ski and snowboard instructors know the business

Colorado Mountain College Ski and Snowboard Business instructors have years of experience in retail, development and manufacturing. They are on top of the trends, on the mountain and in development, and connect students with leaders in the industry.

The Ski and Snowboard Business program at Colorado Mountain College has been endorsed by the SnowSports Industries of America (SIA) as a “very well-planned and impressively staffed program.” Our faculty is comprised of industry professionals as well as instructors, insuring that you will be connected to current and future trends.

Many graduates say that the faculty’s professional experience and connections were the most valuable parts of their education at Colorado Mountain College.

Martin, Mike

photo - Mike MartinMike Martin

Professor and Director, Ski & Snowboard Business


MBA & Bachelor of Marketing, Regis University, Denver. Associate of Applied Science, Ski and Snowboard Business &  Associate of Science, Colorado Mountain College, Steamboat

Work History

After completing my degrees, I worked for various snowsport companies in areas such as marketing, product design, and sales. I am a passionate skier and have a Level 3 Avalanche certification which I use to help educate students on backcountry travel and safety as part of being the advisor to CMC Backcountry club.

The courses I teach focus on the marketing, manufacturing and media components of the action-sport industry. I have been involved in various marketing and product design projects for brands like Nordica, Helly Hansen, Spyder, Uvex, and more. I bring the knowledge from my previous professional career to the classroom and strive to create real-world situations for my students. The Ski and Snowboard Business (SKB) program, is the only program in the nation focusing on retail, marketing and manufacturing aspects of the action-sport industry.

See the CMCSKB website.

Widmer, Tim

photo - Tim WidmerTim Widmer

Assistant Professor Ski & Snowboard Business