Study Abroad: International Ski/Snowboard Business in Japan

Earn 6 credits studying international business and film/promotion


Japan is the hub of action-sport winter media. With the effect of global warming, the ability to capture high quality action in perfect conditions has become a difficult reality for the snowsport industry for their promotional media needs. This has been compounded by the shortening of the winter season and lack of “go-to” destinations. In turn, this makes Japan the natural choice to study action-sport media and distribution. Students can be assured that during their 10 days in Japan, they will be able to organize and execute their plan.

Students will register for a hybrid version of SKB 221 International Ski Business and SKB 119 Product and Promotion with components being taught prior to the trip and after. Given the timeframe of the trip, students will be required to meet starting in October 2020 to formulate their strategies prior to departure.

Enhanced Student Learning Outcomes

Japan is a necessary experience for students wishing to pursue a career in action-sports, as it allows you to create an instant resume booster to jump-start your career paths. Given the reliability of the region for quality conditions and the ease of access to stage CMC courses within the Kiroro conference area, we will have a high quality, mobile classroom with a unique opportunity to create a one-of-a-kind learning opportunity. Students will be able to parlay this experience into real-world job opportunities with finished projects created in Japan they can showcase on their resume.

The CMC/SASS Japan experience is a full service guided experience that brings you to the North Island of Japan (Hokkaido)to take advantage of the legendary snowfall during the best time to be there. We will base ourselves at the Kiroro Resort, keeping a flexible itinerary to allow for exploration of nearby locations depending on conditions. “Conditions” in Japan simply refer to where the most snow is on any given day.

We focus on guided off-piste zones, the backcountry accessible from our back door and have many touring options for getting away from the lifts and into the freshest untouched pow. With small guided groups, the options are endless on any given day and we will make sure we are hitting the best options available. We know that you have been dreaming of getting to Japan and are excited to provide you with an experience that exceeds your expectations.


SKB 221- International Ski & Snowboard Business
This course is designed to introduce students to the knowledge and skills needed to grow and sustain performance in the global ski and snowboard industry. Basic business operations surrounding the global marketplace including sourcing, production, marketing, cultural implications, legal challenges, and global finance will be discussed. Additionally, students will create a distribution plan for Liberty skis as part of the coursework.

SKB 119 - Product and Promotion
Students will develop marketing strategies for a Liberty skis product launch as well as online promotion materials by utilizing all facets available. Students will create strategies for measuring, analyzing and assessing the Japanese snow sport industry, markets and risk factors. Upon completion of the course, students will be prepared to present their project to Liberty skis.

  Trip Map

Trip Dates: January 5-16, 2021

Program Fee: $4788 – plus CMC tuition. Total approximate cost – $6050
The cost of the trip includes CMC tuition, airfare, lodging at residence hall, local transportation, trip insurance, and some meals. Actual cost will be determined upon final number and status of students enrolled in the trip.

Tuition: See current in-district, in-state, and out-of-state CMC Tuition Rates

Registration Deadline: September 15, 2020 ($2,000 deposit due)

Trip Leader

photo - Mike Martin

Martin, Mike

Mike Martin

Professor and Director, Ski & Snowboard Business
970-870-4438 |

Read more: Martin, Mike

Kiroro Resort