Study Abroad: International Ski/Snowboard Business in Japan

Earn 6 credits studying international business and film/promotion

Vaccines Required due to entering country requirements.

CMC is diligently watching the status of all future trips as it relates to COVID-19, and will provide updates to trips statuses no later than eight weeks prior to departure.


Japan is the hub of action-sport winter media. With the effect of global warming, the ability to capture high quality action in perfect conditions has become a difficult reality for the snowsport industry for their promotional media needs.

This has been compounded by the shortening of the winter season and lack of “go-to” destinations. In turn, this makes Japan the natural choice to study action-sport media and distribution. Students can be assured that during their 10 days in Japan, they will be able to organize and execute their plan.

Enhanced Student Learning Outcomes

Japan is a necessary experience for students wishing to pursue a career in action-sports, as it allows you to create an instant resume booster to jump-start your career paths. Given the reliability of the region for quality conditions and the ease of access to stage CMC courses within the Kiroro conference area, we will have a high quality, mobile classroom with a unique opportunity to create a one-of-a-kind learning opportunity. Students will be able to parlay this experience into real-world job opportunities with finished projects created in Japan they can showcase on their resume.

The CMC/SASS Japan experience is a full service guided experience that brings you to the North Island of Japan (Hokkaido) to take advantage of the legendary snowfall during the best time to be there. We will base ourselves at the Kiroro Resort, keeping a flexible itinerary to allow for exploration of nearby locations depending on conditions. “Conditions” in Japan simply refer to where the most snow is on any given day.

We focus on guided off-piste zones, the backcountry accessible from our back door and have many touring options for getting away from the lifts and into the freshest untouched pow. With small guided groups, the options are endless on any given day and we will make sure we are hitting the best options available. We know that you have been dreaming of getting to Japan and are excited to provide you with an experience that exceeds your expectations.

Trip Dates: January 12-22, 2022


  • ASI 220 - Global Action Sport Business, 1 credits/Fall 2021
  • ASI 221 - Global Action Sport Business, 2 credits/Spring 2022
  • ASI 216 - Action Sports Media, 1 credits/Fall 2021
  • ASI 217 - Action Sports Media, 2 credits/Spring 2022

Tuition: See current in-district, in-state, and out-of-state CMC Tuition Rates

Program Fee: $4788, plus CMC Tuition, dependent on group size and fundraising

Registration Deadline: August 27, 2021

Vaccines Required due to entering country requirements.

SASS - Final Notification Deadline / Deposit Due: October 8, 2021

  • CMC: Sponsor provides a final list of travel seminar participants to SASS
  • SASS: Provides sponsor with an invoice for deposits and balance due

SASS - Final Payment Due: December 10, 2021

Trip Map


ASI 216
Introduces roles necessary of a marketing content manager. Identifies the types of relationships forged between action sports organizations and their consumers, in conjunction with their athletes/influencers. Explores technologies available to create marketing projects suited for the action-sports industry.

ASI 217
Advances skills necessary for success in the role of marketing content manager. Focuses on developing, organizing and implementing a content marketing strategy, as well as analyzing and measuring its effectiveness. Explores creating compelling marketing copy using a strategic framework while writing, and building a brand strategy.

ASI 220
This course allows students to understand both the components of supply chain management and its role within the global action-sports industry. The goal of this course is to provide an introductory-level overview of the supply chain function and related concepts and to provide an understanding of the activities involved. This course will also provide a basic understanding of the analytical tools. The course will introduce students to some challenges in managing global supply chains. The course will also provide insight to relevant global expansion strategies for action sports businesses

ASI 221
Building on the framework of Global Action Sports Business I, this course is designed to expand the knowledge and skills needed to grow and sustain the global supply chain in the global action-sports industry. The content will explore the challenges facing US action sports businesses in the global marketplace related to finance, distribution, production, sourcing, marketing and human resources. Explores relevant global expansion strategies for action sports businesses

Trip Leader

photo - Mike Martin

Martin, Mike

Mike Martin

Professor and Director, Ski & Snowboard Business
970-870-4438 |

Read more: Martin, Mike

Tim Widmer

Widmer, Tim

Tim Widmer

Professor, Ski & Snowboard Business
970-870-4528 |

Read more: Widmer, Tim