The Marketing and Brand Coordinator manages communication; develops, and implements an integrated communications plan to advance the mission and vision of the Salida campus creating a social media, print, radio and web presence. This position works collaboratively with the campus leader the Director of Marketing to create and execute both internal and external communication strategies, crisis communications, college-wide brand and marketing initiatives, and content for official communication documents.
View/download job description: Marketing and Brand Coordinator
Pre-requisites for Position (Qualifications Standards)
Education and experience sufficient for the rigors of the position, such as an Associates or Bachelor’s degree from an accredited institution and three years of related experience. Degree in communications, marketing or field related to the position responsibilities field preferred. Or equivalent education and experience that will provide the necessary knowledge, skill and abilities to perform the functions of the position.
Special Skills or abilities directly applicable to the position: Knowledge of: Demonstrated understanding of technical communication skills and methods; ability to write effective promotional copy for electronic and social media; intermediate knowledge of Adobe and Microsoft Office programs (especially Photoshop and Excel); Basic knowledge of InDesign: basic knowledge of WordPress website design and editing; Google analytics, understanding of effective communication, social media and email techniques. Experience with the Recruit or Microsoft Dynamics or similar CRM software.
Ability to: Analyze complex data and apply to effective enrollment strategies, process and tactics; develop compelling print and digital communications that encourage potential students to progress through the enrollment funnel; Develop communications to the community that effectively share the work of the college; demonstrated ability to produce effective email campaigns; ability to work independently and as a team member; ability to manage budgets effectively; and willingness to learn new technical and practical skills, and best practices to apply to admissions and marketing applications. Experience with or strong interest in working in higher education preferred.
Applicants must demonstrate a commitment to working in a culturally competent environment and the ability to effectively work with students, employees, and community members having diverse backgrounds.
Bilingual (English/Spanish) or conversational language abilities preferred.
To apply: Please submit the required letter of interest, a resume, and a list of three professional references. CMC is an EOE committed to diversifying its workforce.
External applicants: Apply Online
Internal Applicants: Please proceed to the HR page of Basecamp for instructions on applying for a position as an internal applicant.
Review of application material will begin August 1, 2020.