photo - students edit video in a Ski and Snowboard Industry media and marketing class

Action Sports Media Certificate: Catch the Action

Gain marketing and media savvy to work in the action or adventure sports industries

The Action Sports Industry seeks the "guerrilla marketer." One who can do it all and is "on-the-go." These individuals are equipped to travel fast and light and capture content in remote locations to be deployed through social media and the web.

By using the skill-sets set forth in the Action Sports Media certificate, students can expect to be employed as entry-level social media specialists, digital content curators, and media coordinators.

Media options proliferate modern life and audiences have become highly fragmented. As a result, brands have dedicated massive resources to multifaceted yet integrated strategies in events such as X-Games and influencers on Instagram.

Emerging action sport professionals in skate/wakeboarding, surfing and snowboarding are now mainstream marketing influencers. As the value of action sports has risen, teams leagues and athletes have found it worthwhile to perfect their own marketing.

Together, marketing has pushed the envelop on combining mass media, social and digital media, sponsorship, public relations and other disciplines into powerful integrated communications programs.

To adequately cover this broad spectrum of stakeholders, the Action Sports Media curriculum allows students to explore a wide range of perspectives, including those of organizations, sports media, athletes, and brands connecting with audiences through experiences.

The curriculum includes many courses that may be applied to the Associate of Applied Science in Action Sports Industry as well as the programs in the Isaacson School of Communication, Arts & Media.

What action sports media careers are available?

Colorado Mountain College offers action sports marketing courses in:

  • Digital video
  • Development of film expression
  • Digital editing
  • Writing for broadcast media
  • Ski and snowboard marketing and media

Through our classes, you'll hone the skills you’ll need to work in a marketing department within an action sports firm, adventure sports company or resort.

Why the Action Sports Media program at Colorado Mountain College?

Colorado Mountain College serves 12,000 square miles in north-central Colorado — the heart of ski country. Here, dozens of international resorts, ranches, wilderness areas and former mining towns draw riders, skiers and adventure athletes year-round.

That means you'll have opportunities to learn outside as well as in the classroom. You'll leave Colorado Mountain College armed, not only with a degree, but also with hands-on experience and contacts in the field.