Marketing & Media Relations at Colorado Mountain College
The Marketing & Media Relations department manages the college’s brand and leads marketing, communications, and media relations efforts focused on the college’s reputation, recruitment and advancement.
The department supports the college’s eleven campuses by creating integrated communications strategies and tactics that each campus can use for its local community.
Paid Communications Channels
The college’s paid communications efforts involve advertising on channels like paid social media, print, broadcast, out of home, and internet search engines.
Earned Communications Channels
The college drives its brand and manages its reputation through news media coverage of the college. Our media relations team cultivates relationships with local, regional, and national media.
Owned Communications Channels
These communications channels are owned by the college and include the college website, social media channels, print publications, and facility signage.